Examples of great PR, advertising, marketing, branding, website or social media efforts. Submitted by employees of Sterling Communications. We'll be picking our…
10 Brilliant Ads That Are All Just Words
Via Switzerland. Some times, all you need is text to tell a story that sells. Clever campaign for a Swiss life insurance company, especially considering how deadly dull their industry's ads usually are. The other ads in the campaign rival this in making you think.
Axis of Evi… Good
Internet.org is a global partnership between technology leaders, nonprofits, local communities and experts who are working together to bring the internet to the two thirds of the world’s population that doesn’t have it. Two-thirds of logo's "globe" is cut off from the other third with the web's ubiquitous backslash key. Clever.
Ads for The Sunday Times' "Rich List" made their subjects physically proportional to their wealth. This execution with the Royal Family won gold. A series of three other ads also won gold. (Via Kawika)
Great poster for "Skyfall," Daniel Craig's return as Bond, James Bond. The poster shows him walking down the iconic rifled gun barrel in a sharp suit with a pistol in his hand. And, the stark black-and-white imagery seems to confirm that this installment coming in November will be a darker, harder-edged Bond than we've seen in the past. (via Jordan)
Stella Artois Chalice not a glass billboard...
Stella Artois “She is a thing of beauty” 2012 ad campaign The Belgian beer’s slogan “It’s a chalice, not a glass” draws comparisons to the (fictional) Don Draper campaign for Kodak’s new slide projector in the first season of “Mad Men”: “It’s not a wheel, it’s a carousel.” In both cases, something very basic and functional is elevated to a treasure reeking of nostalgia. (Via Lisa)
How Mercedes-Benz & David Coulthard made 'The Catch' | Mercedes-Benz Cars UK
Mercedes-Benz SLS AMG Roadster, David Coulthard caught a golf ball (hit by Jake Shepherd) while driving the car. The ball was travelling at 178mph and was caught 275 metres from the tee, setting the record for the ‘furthest golf shot caught in a moving car.’ (Via Chris)
This poster is the best visualization I’ve seen of an episodic, Crash- and Babel-like ensemble piece, with characters’ lives intersecting with one another to form one cohesive, intertwined story. http://www.imdb.com/title/tt1680045/ (via Jordan)