[Infographic] "Social Calls-to-Action Work" | Dan Zarrella -- Traditional marketers use calls-to-action; social marketers need to, as well; here's what works!
[Infographic] Social Media Marketing Is Not Just About 1 Metric!
The Engagement Rate is the best metric for benchmarking performance but social media analytics offer much more!
Instagram Analytics: The Metrics That Matter
Are followers more important than comments and likes? This post will walk you through the Instagram analytics metrics that really matter for your brand.
It's better than Tinder!
Social Data Key Performance Indicators (KPIs): 11 social data kpis that help brands digest 31 billion social mentions every month
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Does social media drive ROI? Here's how 10 companies successfully used social media marketing initiatives and measured their success.
Social media is about social science not technology - Brian Solis
In 2007, I wrote an article entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years (and counting), I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement? I believe that it is not only stronger now, it is also truer. See, sociology is just one...
Infographic: Social Media Holiday Purchases
Here's an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500...
Fifty Shades Of Social Media Measurement Tools
(Full Disclosure: The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools
INFOGRAPHIC: Most Social Buzz About Super Bowl Ads Was On Facebook, Via IPhones
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.
Google Analytics Launches New Social Reports To Measure Social ROI
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. "Many
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Computerworld covers a range of technology topics, with a focus on these core areas of IT: Windows, Mobile, Apple/enterprise, Office and productivity suites, collaboration, web browsers and blockchain, as well as relevant information about companies such as Microsoft, Apple and Google.