Lé Pastel on Behance curated by Packaging Diva PD. A high-end pastry shop with a variety of delicious desserts. Shop’s new identity was designed with one objective, to express quality within the whole brand and each of its touch points.
Very interesting and active visual. Another combination of graphic illustration with actual image. The illustration in this campaign is he main dominant. Color choices are intriguing and beautifully capture the exciting element of the brand message.