"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.
Simple and straight forward. Even thought the copy is in Korean. The art direction speaks it all without other contents. A perfect example of how art direction can successfully carry the ad if done right.
71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think