The 'Don't Drive Sleepy Project' is one that adheres to all drivers and the simple illustrations ensure the seriousness of this print advertising campaign hits home. The tag line 'sleepiness is stronger than you' couldn't be executed more perfectly.
The Toilet Book by Akos Papp. Creative Directors don't have much time to check out student portfolios. But we figured, that there are five minutes in their day, when they are alone and willing to read just about anything. On the toilet.
Redesigned Fedex Boxes with die-cut continents demonstrating how Fedex brings the world together. Advertising School: School Of Visual Arts, New York, USA Creative Director: Frank Anselmo Art Directors: Eleni Georgeou, Scott Steidl