Maxam Toiletries ad for their toothpaste in “Civilization-Egypt”, showing ancient ruins in the context of molar teeth. “Don’t let germs settle down.” The campaign won Gold Outdoor and Gold Press Lions at Cannes International Festival of Creativity.
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.