Holy cow! Back-to-school email marketing is almost here
Prepare your back-to-school email marketing now – the season will be here sooner than you think – so you can drive the most revenue from your emails.
Warm it up! The why and how of an IP warmup
New senders or senders with a new dedicated IP address have questions about how to best warm up the IP addresses or why a warmup is necessary. We can help.
How Data Science Drives Personalized & Profitable Campaigns
In this Q&A with expert Caroline Riddle from Windsor Circle, understand the ins and outs of data science and the impact email marketers can make with it.
Opens, Clicks, Conversions - Oh My! What to do to boost engagement in your emails
We curated some of our top Q's & A's for this post on how to boost engagement within emails. Read and get our take on what can help your email be a success.
Who knew? Insights from testing our newsletter send time
Knowing the perfect send time is different for every email marketer, which is why we set out to test our own emails. Step-by-step, here's what happened.
It’s Official: The First CASL Fine | WhatCounts
The Canadian Anti-Spam Law (CASL) imposes penalties on those who don't follow rules around email permission and IDs. A sender just got the first CASL fine.
How We Increased our Email Engagement Rate
To make sure everyone saw our new email design, we sent a different subject line to our non-openers and this is what happened to our email engagement rate.
Email ReTargeting is a No-Brainer | WhatCounts
When done correctly, email retargeting campaigns are the most engaging messages you can deploy, as they’re based on precise customer behavior.
Shoppers are happy: top 5 email retail email campaigns for 2015
We’ve outlined the top 5 retail campaigns for 2015 – utilizing data analysis, personalization, behavioral targeting, real-time emails and more.