The high prevalence of circles and curves gives this logo a very fluid feel. The brown and the dull orange go nicely together. As one can see in the development stages, the artist clearly set everything up so that there would be the exact shape interplay and alignment they desired. It is a whimsical design which goes along with the word "pointless", I suppose. The slant of the text make it appear as if the bear is cycling down a hill, and that is perhaps why his hat is flying off.