American Airlines identity by Anna Kovecses

American Airlines / identity redesign A new experimental identity created for a Victors and Spoils project aiming to help American Airlines reinvent itself after filing for Chapter 11 Bankruptcy protection in

Zero Cleanser Packaging. Packaging was designed based on the principle of centrifugal force, allowing you to fling the bottles around with great control and a positive outcome.

Packaging was designed based on the principle of centrifugal force, allowing you to fling the bottles around with great control and a positive outcome.

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