A Giant Mirrored Building Facade Turns Anyone into Spiderman. Bâtiment (Building) is a mirrored installation by artist Leandro Erlich currently on display at Le 104 in Paris as part of their In_Perceptions exhibition.
Proposition: Make people want to look at what LastMinute is. Target market: The target market is mostly likely adults because it is a travel agency. Affects lots of people at once, allows people to think about the ad, curiousity
Artist:Berndnaut Smilde Nimbus II, cloud in room A gallery with no sculptures, only a cloud floating within the space. 'Nimbus' is a new installation of Amsterdam-based artist Berndnaut Smilde, who refuses to explain how he managed to create a real cloud.
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