Lucid Motors Identity
Since their founding as a consumer automotive company, we've been working in close collaboration with Lucid’s design and engineering teams establishing the company's position in the marketplace and developing a visual identity system that tells the story of design, technology, and the promise of a new luxury experience.
As the official airline of the LPGA, ANA needed a way to promote their sponsorship of the tour while also introducing American audiences to the unique advantages of flying ANA business class. The solution? Three motion spots that are as one-of-a-kind as the airline itself. CREDITS: Dave Snyder, Executive Creative Director Jonathan Kim, Creative Director and Designer Michael Kuzmich, Animator Bruno Ferrari, Animator Chris Anderson, Animator and Designer Willie Russell, Animator…