I really like the use of this logo. The word Idea takes shape as a pencil which is how most people get their ideas written down. This logo really tells people that this is a design company with the use of a pencil as the logo.
- This Logo is a really cool twist on fresh fruit, I think its super clever, and it's very hard to be successful scrunching text like this but it works here! - Delicious Fruit & Vegetable Logo Designs for Inspiration